Flexibility is important to post-Covid travellers.
According to market research firm McKinsey, Covid-19 will certainly hasten the transition to digital. As our situation changes, travellers are searching for flexibility and are prepared to make last-minute reservations. Take, for example, the fact that more than 90% of recent visits to China were booked within seven days before the trip.
According to McKinsey, budget hotels will recover to pre-pandemic levels the fastest, while luxury and upper-upscale hotels would take the longest. This is due in part to the fact that economy hotels are better equipped to capture segments of demand that are generally strong despite travel limitations, such as short-stop and extended-stay travellers.
Covid-19 altered the game, and things will not be the same for a long time. Because governments impose restrictions on travel, the epidemic forces us to adapt. And here, intelligent technology is the answer, since it allows hospitality businesses – such as boutique hotels, guest homes, lodges, and independent hotels – to provide a more efficient service.
And it’s at this point that finding the proper software partner is crucial. A fantastic example was reported in the media earlier this year about Wesgro, a Western Cape tourist firm, partnering with Airbnb to market the province as a suitable destination to work for digital nomads. Airbnb was offering up to 50% off stays of more than 28 days.
More and more small and medium-sized lodging facilities are figuring out how to get people to collaborate using new technology. They’re enhancing the consumer experience with clever touchless or contactless components, such as contactless checkouts through smartphone or email. All of this can be done with the help of good property management software that is fully ‘in the cloud.’
This implies that all reservations are securely kept on the internet. This provides for total bookings visibility, implying that the hotel software may be accessed from a laptop, tablet, or smartphone with no additional gear or software required. All they need is an internet connection and an internet-capable gadget. It is even feasible to log on with many coworkers at the same time.
As hotels become smarter and more automated, technology will certainly aid us in generating development in the B2B hospitality market. According to a recent worldwide assessment, the contribution of travel and tourism to the South African economy has dropped from 6.9% in 2019 to 3.7% in 2020. As experts pursue employment in various industries, this has had a cascading effect, culminating in a significant loss in specialist capabilities. Once again, improved automated procedures and sophisticated technologies are required.
Finally, while there is no one-size-fits-all solution, general rules may be used. Forward-thinking companies that care about their employees will prosper, and consumer expectations must be managed, with the understanding that they will continue to develop as safety issues are addressed. Hoteliers will need to rethink their sales approach for the relaunch, keeping the next normal in mind. Travel will resurface in the long run as a result of a significant shift in consumption—a faster transition from purchasing goods to buying experiences.
This new frugality, however, does not always imply that travellers are willing to sacrifice the quality of their travel experience in exchange for cheaper costs. According to a McKinsey poll on Covid-19 travel mood, the top two types of lodgings that travellers choose currently are multinational economy hotel chains and local boutique hotels, both of which are thought to combine affordable rates with comfort.